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One of my newest products is the reins. I’ve had them for about 2 years. Although they weren’t that popular at first, they are now my #1 selling product. Most people comment on how they love the feel of the reins. Their feel is unique because of two things – first that they are made of poly rope, and second that they are hollow braid so they are squishy. Once they get broke in, they get extremely soft from the oil on your hands. Along with that squishy feel of the hollow braid, it can only be compared to a well broke in, buttery soft leather rein. From what I’m told, the price on the reins is also excellent.